{"id":2083,"date":"2021-09-23T13:20:11","date_gmt":"2021-09-23T07:50:11","guid":{"rendered":"https:\/\/hubhopper.com\/blog\/?p=2083"},"modified":"2025-05-01T16:40:24","modified_gmt":"2025-05-01T11:10:24","slug":"start-a-podcast-in-2021","status":"publish","type":"post","link":"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/","title":{"rendered":"7 Reasons Why You Should Start a Podcast in 2021"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/#7_Reasons_to_start_a_podcast_in_2021\" title=\"7 Reasons to start a podcast in 2021\">7 Reasons to start a podcast in 2021<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/#1_Brands_love_podcasts\" title=\"1. Brands love podcasts\">1. Brands love podcasts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/#2_Growing_listenership_and_loyalty\" title=\"2. Growing listenership and loyalty\">2. Growing listenership and loyalty<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/#3_Increasing_vernacular_content\" title=\"3. Increasing vernacular content\">3. Increasing vernacular content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/#4_Ease_of_podcast_software_and_tools\" title=\"4. Ease of podcast software and tools\">4. Ease of podcast software and tools<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/#5_Podcasts_have_amplified_unheard_voices\" title=\"5. Podcasts have amplified unheard voices\">5. Podcasts have amplified unheard voices<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/#6_The_flexibility_of_the_medium\" title=\"6. The flexibility of the medium\">6. The flexibility of the medium<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/#7_Podcasts_are_becoming_mainstream\" title=\"7. Podcasts are becoming mainstream\">7. Podcasts are becoming mainstream<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hubhopper.com\/blog\/start-a-podcast-in-2021\/#Closing_Thoughts\" title=\"Closing Thoughts\">Closing Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">2021 has proven to be the golden year to start a podcast. With over 2M active podcasts and more than 48M podcast episodes, podcasting is at its peak in 2021.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The flexibility of listening to podcasts has played a vital role in the listenership growth. Listeners have been tuning into podcasts while commuting, doing chores or performing various other activities throughout the day.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Listeners, all over the world, have also been seeing podcasts as a source to reduce their stress and to educate themselves on opinions, experiences, perspectives and cultures that might differ from their own.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Besides the growing podcast listenership, there are many other reasons why podcasts are so in demand and why you should start a podcast in 2021. If you have been thinking about starting one, there\u2019s no better time to begin. Today, we\u2019ll share the top 7 reasons why you should start a podcast in 2021. Let\u2019s dive in!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Reasons_to_start_a_podcast_in_2021\"><\/span><span style=\"font-weight: 400;\">7 Reasons to start a podcast in 2021<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Brands_love_podcasts\"><\/span><span style=\"font-weight: 400;\">1. Brands love podcasts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">They really do! Podcasts have proven to be an effective ad environment. In fact, according to a recent Spotify\u2019s Culture Next Report, <\/span><span style=\"font-weight: 400;\">41% of all global listeners say they trust ads more if they hear them during a podcast and 81% report that they\u2019ve taken an action after hearing a podcast ad.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the number of listeners podcasts garner, brands have been teaming up with audio to reach those audiences and increase their brand awareness and discovery. Brands also use audio content as a platform to connect with their users, and establish themselves as leaders in their industry.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands like eBay, McDonald&#8217;s, Johnson &amp; Johnson, Microsoft and Basecamp have successfully integrated podcasting into their brand messaging and set a path for many more brands to follow. To integrate brands into podcasts, content marketing has also fundamentally changed.&nbsp; The strategies that were restricted to traditional content, such as written and video content, are now more inclusive of audio and podcast content to build brand trust and affinity.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Growing_listenership_and_loyalty\"><\/span><span style=\"font-weight: 400;\">2. Growing listenership and loyalty<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hubhopper.com\/blog\/wp-content\/uploads\/2021\/09\/v991-nt-42.jpg\" alt=\"v991-nt-42.jpg\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In wake of the pandemic, the global population was immobilized and forced to stay indoors. As a result of travelling restrictions coupled with work from home culture, people have been looking at podcasts as one of the major entertainment mediums. The audio medium allows listeners to enjoy off-screen time, seeks no visual attention and allows them to multi-task, thus encouraging them to come back to audio content throughout the day.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Though, podcasts are not just an entertainment medium anymore. With Covid-19 breathing down our neck for two years, people &#8211; more than ever &#8211; have faced mental health issues and felt disconnected from the world and themselves. Audio of all forms, podcasts especially, have encouraged people to tune into themselves, to each other and the outside world.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to the Spotify Report, 87% of Millennials and 78% of Gen Zs in India agree that they use audio to reduce their stress levels.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Increasing_vernacular_content\"><\/span><span style=\"font-weight: 400;\">3. Increasing vernacular content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With the proliferation of high-speed internet and portable gadgets, like smartphones and smart speakers, in tier 2 and tier 3 cities, audiences from these regions have been exposed to podcasts. Earlier there was an absence of regional content in the audio industry. This lack of supply naturally led to a lack of demand among the audiences.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the internet being available at nominal prices all over the country, it&#8217;s easier to reach regional audiences. The increasing use of smart gadgets has also made it easier for podcasts to be accessible to listeners at any given time. The demand has itself surged and more and more creators are diving into creating regional content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Following the outbreak, content-based platforms have also started including diverse content in various languages in their products and services. Given the current demand for regional content, it\u2019s a great time for you to start your podcast in the language you want. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ease_of_podcast_software_and_tools\"><\/span><span style=\"font-weight: 400;\">4. Ease of podcast software and tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The ease of podcasting software and tools available have made it easier for people to enter the industry. It doesn\u2019t matter if you don\u2019t have expensive equipment, production support or a team behind the scenes. You can simply start recording your podcast with the in-built mic in your earphones. Other parts of the podcast creation process like editing, publishing and promoting are easy as well.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A few years back, creators had to use multiple apps and platforms to record, edit, and produce their podcasts. Distributing to various streaming platforms was also tedious. Now, platforms like Hubhopper Studio, enables you to create podcasts in one place with simple and easy-to-use tools. You can even distribute your podcast to multiple major streaming platforms manually, with just one click.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With such democratized creation, audio creators face a low barrier to entry and thus less intrinsic bias. In 2021, creators have the ease of podcast software and tools, making it a great time to start their podcast.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Podcasts_have_amplified_unheard_voices\"><\/span><span style=\"font-weight: 400;\">5. Podcasts have amplified unheard voices<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hubhopper.com\/blog\/wp-content\/uploads\/2021\/09\/pexels-magda-ehlers-1054713.jpg\" alt=\"pexels-magda-ehlers-1054713.jpg\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Podcasts have turned out to be the platform that gives a voice to everyone. There&#8217;s an audience for every podcast and creators are heard all over the world. By overcoming traditional barriers of culture, audio uplifted voices and viewpoints that mainstream media have historically underrepresented.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the presence of affordable digital platforms and tools, a wave of new audio creators has swept to the forefront of culture. With the conviction that their stories matter and deserve to be heard, creators have been podcasting with full vigor.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Audio has amplified underrepresented voices and as a result, social issues, social advocacy and ways in which people can bring a more significant change in society have been at the forefront of the media industry.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_The_flexibility_of_the_medium\"><\/span><span style=\"font-weight: 400;\">6. The flexibility of the medium<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hubhopper.com\/blog\/wp-content\/uploads\/2021\/09\/woman-asking-questions-podcast.jpg\" alt=\"woman-asking-questions-podcast.jpg\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In 2021, podcasting is the only medium that provides high flexibility to podcasters. Creators can create content in any genre &#8211; from comedy and horror to politics, devotion and even DIY wellness. You can create your episode in whichever format you like and for any audience. Distributing podcasts has also become more fluid as there\u2019s no restriction to how many platforms you distribute your podcast to. There\u2019s a vast distribution pool that provides you high reach among audiences.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, as we pointed earlier, the ease of podcasting software and tools makes it easier to record, edit and produce episodes from the comfort of your home. Not only for creators, but podcasts are flexible for listeners as well. They can tune into podcasts at any given time due to their accessibility that aids high podcast listenership.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Podcasts_are_becoming_mainstream\"><\/span><span style=\"font-weight: 400;\">7. Podcasts are becoming mainstream<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">All the reasons that we have stated above have played a significant role in making podcasts<\/span> <span style=\"font-weight: 400;\">mainstream. Podcasts are not just in trend anymore. They\u2019ve been established as a legit medium that seamlessly works with every type of content. People are now looking up to audio content for entertainment. This massive demand for podcast content has led to many audio players and OTTs including podcasts in their directories.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once considered a niche, podcasting is now so mainstream that folks in nearly every industry \u2014 from gaming and humor to politics, sports, youth culture, and more \u2014 are <\/span><span style=\"font-weight: 400;\">using the medium to forge deeper connections with their audiences. Whether it\u2019s a YouTuber or a social media influencer, everyone is either shifting towards podcasts or including them as one of their major content creation mediums.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adopting podcasts into movies\/ TV shows and vice versa has become a thing now. Prominent producers and directors are interested in podcasts and the powerful stories the platform brings to the audiences. All in all, podcasts are here to stay. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Closing_Thoughts\"><\/span><span style=\"font-weight: 400;\">Closing Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">These were the top 7 reasons for you to start your podcast in 2021. The industry is flourishing and it&#8217;s a good time for realtors to ride this audio wave<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are thinking of starting your own podcast, then 2021 is the right year for you. You have got everything you need &#8211; from tools and audience to monetization &#8211; to create a podcast. Head over to <\/span><a href=\"https:\/\/studio.hubhopper.com\/\"><span style=\"font-weight: 400;\">Hubhopper Studio<\/span><\/a><span style=\"font-weight: 400;\"> now and create your own podcast today!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Happy Podcasting!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 has proven to be the golden year to start a podcast. With over 2M active podcasts and more than 48M podcast episodes, podcasting is &hellip; <\/p>\n","protected":false},"author":7,"featured_media":2088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[153],"tags":[],"class_list":["post-2083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-creation"],"acf":[],"_dp_original":null,"_oembed_3a87f2a5394252799bc1f55f1d66e857":null,"_oembed_44547d1fedb63de41203bcbda4b31c85":null,"_oembed_9fdfb869226e5e3d4523cafec891236e":null,"_oembed_c2633143ea8c6fb09c1951fb80526f73":null,"_oembed_cec5e7e844cda99b4f3d55f48552a2a3":null,"_oembed_f969b907ddea83f6b812b18531e275be":null,"_oembed_time_3a87f2a5394252799bc1f55f1d66e857":null,"_oembed_time_9fdfb869226e5e3d4523cafec891236e":null,"_oembed_time_cec5e7e844cda99b4f3d55f48552a2a3":null,"_oembed_time_f969b907ddea83f6b812b18531e275be":null,"_thumbnail_id":"2088","_wp_desired_post_slug":null,"_wp_old_date":"2021-09-24","_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_yoast_wpseo_primary_category":"153","_yoast_wpseo_title":"%%title%% %%page%% - Hubhopper","enclosure":null,"medium_post":{"author_image_url":null,"author_url":null,"byline_name":null,"byline_email":null,"cross_link":null,"id":null,"follower_notification":null,"license":null,"publication_id":null,"status":null,"url":null},"nb_of_words":null,"_edit_last":"10","BS_author_type":"BS_author_is_user","BS_guest_author_name":"","BS_guest_author_url":"","_links":{"self":[{"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/posts\/2083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/comments?post=2083"}],"version-history":[{"count":2,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/posts\/2083\/revisions"}],"predecessor-version":[{"id":3857,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/posts\/2083\/revisions\/3857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/media\/2088"}],"wp:attachment":[{"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/media?parent=2083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/categories?post=2083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/tags?post=2083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}