{"id":2481,"date":"2022-08-18T01:33:22","date_gmt":"2022-08-17T20:03:22","guid":{"rendered":"https:\/\/hubhopper.com\/blog\/?p=2481"},"modified":"2025-05-01T16:06:41","modified_gmt":"2025-05-01T10:36:41","slug":"podcast-dynamic-ad-insertion","status":"publish","type":"post","link":"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/","title":{"rendered":"Podcast Dynamic Ad Insertion Quick Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#What_is_Dynamic_Ad_Insertion\" title=\"What is Dynamic Ad Insertion?\">What is Dynamic Ad Insertion?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#How_is_Dynamic_Ad_Insertion_different_from_Baked-In_Ads\" title=\"How is Dynamic Ad Insertion different from Baked-In Ads&nbsp;\">How is Dynamic Ad Insertion different from Baked-In Ads&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#How_does_Dynamic_Ad_Insertion_actually_work\" title=\"How does Dynamic Ad Insertion actually work?\">How does Dynamic Ad Insertion actually work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#Benefits_of_DAI_for_podcasters\" title=\"Benefits of DAI for podcasters\">Benefits of DAI for podcasters<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#They_will_always_be_relevant_to_listeners\" title=\"They will always be relevant to listeners\">They will always be relevant to listeners<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#You_have_the_control_remote\" title=\"You have the control remote\">You have the control remote<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#Dynamic_ads_are_always_fresh_and_new\" title=\"Dynamic ads are always fresh and new\">Dynamic ads are always fresh and new<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#Listeners_wont_notice_a_thing\" title=\"Listeners won\u2019t notice a thing\">Listeners won\u2019t notice a thing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#Drawbacks_of_DAI_for_podcasters\" title=\"Drawbacks of DAI for podcasters\">Drawbacks of DAI for podcasters<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hubhopper.com\/blog\/podcast-dynamic-ad-insertion\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">The podcast ad industry has grown exponentially, with new game-changing technologies surfacing now and then. While the traditional host-read ads have been the standard so far, recent ad tech like Dynamic Ad Insertion (DAI) or programmatic advertising has become the new trend.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/hubhopper.com\/blog\/wp-content\/uploads\/2022\/08\/DAI_2021.png\" alt=\"DAI_2021.png\"\/><figcaption class=\"wp-element-caption\">IAB reported DAI to bag 84% of podcast ad revenue in 2021<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">But what really is this trend, and how can you use it effectively to optimize your podcast monetization? This article will tell you everything you need to know about Dynamic Ad Insertion.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Dynamic_Ad_Insertion\"><\/span><span style=\"font-weight: 400;\">What is Dynamic Ad Insertion?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To put it in simple terms, a dynamic ad can be inserted, moved around, and removed from a podcast. This means dynamic ads are not a part of the original audio file and can be customized according to advertisers based on their ad campaign targeting. This also means that podcasters don\u2019t have to commit their content to a single ad for a lifetime.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, you want to optimize a podcast or a particular episode you recorded three years ago. Through DAI, you can easily remove the old dynamic ad stitched into that content and replace it with a brand new one. If listeners download that episode, they will hear the new ad, not the one that was originally stitched to the episode.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">DAI doesn\u2019t interfere with your podcast production and publishing process. All you have to do is record and publish your podcast episode as you generally do and then mark areas within that episode where dynamic ads will be inserted by a piece of software\/tool after the episode has been published \u2013 usually in pre-roll, mid-roll, or post-roll slots.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_Dynamic_Ad_Insertion_different_from_Baked-In_Ads\"><\/span><span style=\"font-weight: 400;\">How is Dynamic Ad Insertion different from Baked-In Ads&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Usually, most ads are baked-in ads, which means they are a permanent fixture in the audio file and can\u2019t be removed. They are almost always host read, but a sponsor can also create the audio ad and ask you to plug it in.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, you get a sponsor who finds your content in alignment with their message. You either receive an ad script that you voice out during the recording in the relevant place (usually pre-roll, mid-roll and post-roll), or they share an audio clip that you stitch to the episode in the suitable space during editing. Once you publish the episode, that ad becomes a baked-in ad, a static part of the show.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Baked-in ads are ultimate when it comes to native advertising. They are most effective because the brands can leverage particular content to reach a specific audience. Dynamic ads help sponsors in the same way but also provide many more opportunities to enhance their ad campaigns.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Dynamic_Ad_Insertion_actually_work\"><\/span><span style=\"font-weight: 400;\">How does Dynamic Ad Insertion actually work?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Dynamic ad insertion is essentially a technology that allows the insertion of an ad into a podcast episode through an ad server. When a listener downloads a podcast episode, the audio is sent to the ad server with a set of specific campaign parameters like geo-targeting, search behavior, what type of device they use, and their age. Based on those details, the server then finds a relevant ad that is inserted into the episode and sent back to the player for the listener to tune into.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As the name suggests, this technology is quite dynamic as it inserts ads into the episodes in real-time by referring to comprehensive user data. This ensures that not only can you change the ads being served on a whim but also optimize them by using highly targeted parameters.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, a dynamic ad insertion platform could read your cookies on your computer\/phone and see that you recently searched for a Blue Yeti microphone. Using this piece of information and other user data, the platform will stitch a relevant ad to the podcast episode you tune into. This means that if you and I tune into the same podcast show, we might receive different ads because we have different search behavior, interests, gender, ages, and locations, among many other things.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_DAI_for_podcasters\"><\/span><span style=\"font-weight: 400;\">Benefits of DAI for podcasters<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While dynamic ads come with a lot of advantages, here are some key benefits that attract podcasters the most:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"They_will_always_be_relevant_to_listeners\"><\/span><span style=\"font-weight: 400;\">They will always be relevant to listeners<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One thing that DAI can ensure you is that your listeners will always receive ads that are relevant to them &#8211; ads they can always take action on. This is one of the USPs of dynamic ad insertion technology. It is specifically designed to streamline and create more targeted campaigns that are suitable for consumers in the present.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Suppose it&#8217;s Christmas and Big Festive Sale ads are running on your podcast. The ads will be relevant to your audience because the sale is in the process, but if they go back to that episode a month later, those ads will be replaced with ones that are relevant in that specific time frame.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s the beauty of dynamic ads. Not only are they relevant, but they are also a part of short campaigns with the highest yieldings.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_have_the_control_remote\"><\/span><span style=\"font-weight: 400;\">You have the control remote<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sometimes, advertisers fall through or don\u2019t pay on time. Unlike baked-in ads, you don&#8217;t have to stick to the ads and keep your end of the bargain. Dynamic ads allow you to edit an ad, replace it with a new one or remove it completely as you seem fit. The best part is you get to keep your listeners\u2019 interest at the forefront. Each listener will receive an ad that is most relevant to them depending on their user data, creating a better podcast listening experience for them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_ads_are_always_fresh_and_new\"><\/span><span style=\"font-weight: 400;\">Dynamic ads are always fresh and new<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Since dynamic ads are not a permanent fixture in your audio files and you have the ability to remove or change them after a campaign ends, the ads will remain fresh. Not only that, but dynamic ads will also give a fresh feel to your existing inventory, no matter how old it is.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, Imagine a listener stumbles upon an episode you published four years ago. With any other traditional ad, the content will appear outdated and will most definitely lead the listener to a campaign\/offer that does not exist anymore. However, with dynamic ads stitched to your old inventory, not only does it become relevant, but it will also make your content sound refreshed.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Listeners_wont_notice_a_thing\"><\/span><span style=\"font-weight: 400;\">Listeners won\u2019t notice a thing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like most podcast ads, dynamic ads are read by the host and have a similar placement in an episode. This way, they sound authentic. If done properly, your listeners won\u2019t be able to distinguish a dynamic ad from a baked-in ad.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drawbacks_of_DAI_for_podcasters\"><\/span><span style=\"font-weight: 400;\">Drawbacks of DAI for podcasters<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Like any other podcast advertising method, dynamic ad insertion has its own drawbacks. It mainly depends on the kind of sponsor you are partnering with. Sometimes sponsors invest in ads hoping that their ad will remain in the episode for a lifetime, or their ads might not transition well within your content, making it sound less organic. This can make the listeners hyper-aware of the ads.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some listeners might also notice the change in ads from the last time they tuned into that specific content, though they are unlikely to care. In the end, you\u2019ll have to weigh in your wins and your losses to see if DAI is suitable for your content or not.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Dynamic ad insertion has been a big part of major media. They are already effective when it comes to mediums like TV, radio, web pages, and social media platforms. Now that the trend has picked up in podcasting, a lot of advancements can be made.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dynamic ads won\u2019t entirely replace native baked-in ads as some podcasters and sponsors like traditional advertising over dynamic. However, there\u2019s definitely a scope of DAI offering more opportunities to creators and sponsors alike.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The question is whether dynamic ads suit your podcast and audience. If yes, it\u2019s time for you to jump on the bandwagon.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The podcast ad industry has grown exponentially, with new game-changing technologies surfacing now and then. While the traditional host-read ads have been the standard so &hellip; <\/p>\n","protected":false},"author":7,"featured_media":2494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[153],"tags":[],"class_list":["post-2481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-creation"],"acf":[],"_dp_original":null,"_oembed_3a87f2a5394252799bc1f55f1d66e857":null,"_oembed_44547d1fedb63de41203bcbda4b31c85":null,"_oembed_9fdfb869226e5e3d4523cafec891236e":null,"_oembed_c2633143ea8c6fb09c1951fb80526f73":null,"_oembed_cec5e7e844cda99b4f3d55f48552a2a3":null,"_oembed_f969b907ddea83f6b812b18531e275be":null,"_oembed_time_3a87f2a5394252799bc1f55f1d66e857":null,"_oembed_time_9fdfb869226e5e3d4523cafec891236e":null,"_oembed_time_cec5e7e844cda99b4f3d55f48552a2a3":null,"_oembed_time_f969b907ddea83f6b812b18531e275be":null,"_thumbnail_id":"2494","_wp_desired_post_slug":null,"_wp_old_date":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_yoast_wpseo_primary_category":"153","_yoast_wpseo_title":"%%title%% %%page%% | Hubhopper","enclosure":null,"medium_post":{"author_image_url":null,"author_url":null,"byline_name":null,"byline_email":null,"cross_link":null,"id":null,"follower_notification":null,"license":null,"publication_id":null,"status":null,"url":null},"nb_of_words":null,"_edit_last":"10","BS_author_type":"BS_author_is_user","BS_guest_author_name":"","BS_guest_author_url":"","_links":{"self":[{"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/posts\/2481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/comments?post=2481"}],"version-history":[{"count":4,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/posts\/2481\/revisions"}],"predecessor-version":[{"id":3846,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/posts\/2481\/revisions\/3846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/media\/2494"}],"wp:attachment":[{"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/media?parent=2481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/categories?post=2481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hubhopper.com\/blog\/wp-json\/wp\/v2\/tags?post=2481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}