#002 - How to make sustainability fun and entertaining

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Grandkids Test

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Aaron Matthews leads sustainability at BAFTA and across the TV industry. He talks to Stephanie Rosilio about  ways that w can embed more sustainable images and language into our most loved TV programmes, be it soaps, cookery or travel programmes. He talks about TV’s role to lead on cultural climate leadership. What's on the show: Linking TV and sustainability (1:58) How commissioning editors can think about sustainability in a different way (5.50) Embedding sustainability into the content of our best loved programmes (7.18) It’s about letting sustainability out of its factual box TV can take the cultural lead (8.02) Everything is up for re-writing  - let’s get cracking (13.00)   This podcast is brought to you by Stephanie Rosilio, find out more about the host and our coaching packages at: https://stephanierosilio.com/ The podcast is produced by Chris Huskins: https://huskinsmarketing.com/