Business
Creating a new category within an established sector.Rolling papers are a commodity, they haven't changed and there is no real differentiator. Identifying this opportunity Blazy Susan CEO Will Breakell filled the void with a premium PINK rolling paper. By immediately appealing to women he quickly carved out a niche in this previous impenetrable product sector. He joins Dan Humiston to talk about raising capital to expand their distribution foothold with more products.Produced by PodCONX