033: The Mill Coffee - How a local brand competes with the national chains

033: The Mill Coffee - How a local brand competes with the n...

Bar Napkin Business

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Dan Sloan is one of the owners of The Mill Coffee & Tea. A self-professed recovering accountant, he's been running his business for decades - long before the emergence of Starbucks, Dunkin' Donuts, or even McCafe Coffee. Despite the prevalence of national chains and the development of new coffee brands nationwide, The Mill has continued to grow and prosper in the community of Lincoln Nebraska. On this episode of Bar Napkin Business, we talk about going from one location to four, building a brand people want to be part of, the importance of hiring for talent even when you think you can't afford it, and why people choose to frequent a local coffee house (hint: it has to do with experience!). Learn more about The Mill Coffee & Tea at www.themillcoffee.com or visit them on Facebook.
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Dan Sloan is one of the owners of The Mill Coffee & Tea. A self-professed recovering accountant, he's been running his business for decades - long before the emergence of Starbucks, Dunkin' Donuts, or even McCafe Coffee. Despite the prevalence of national chains and the development of new coffee brands nationwide, The Mill has continued to grow and prosper in the community of Lincoln Nebraska. On this episode of Bar Napkin Business, we talk about going from one location to four, building a brand people want to be part of, the importance of hiring for talent even when you think you can't afford it, and why people choose to frequent a local coffee house (hint: it has to do with experience!). Learn more about The Mill Coffee & Tea at www.themillcoffee.com or visit them on Facebook.
...Read More