04: What's it REALLY like owning a fitness studio? Lift, Tone and Burn with Bara Ketonen, Pure Barre Lincoln Park owner

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"According to the IHRSA (International Health, Racquet & Sportsclub Association), the $30 billion health and fitness industry in the U.S. has been growing by at least 3 - 4% annually for the last ten years and shows no signs of slowing down anytime soon." Forbes Bara Ketonen, Pure Barre Lincoln Park owner, has been involved in fitness all her life. After trying many forms of exercise, a friend took her to her first Pure Barre class. While she was cursing in her head throughout the first class, she was immediately addicted to the shake and burn. What did Bara do before owning Pure Barre? What was her journey from client, to teacher, to owner like? Does she work out 24/7? How does she deal with a room full of (mostly) women, while preserving the sacred space that is inside the studio? Listen to her journey and we promise, you'll feel inspired and wanting to get to the barre. Follow: @purebarrelincolnpark @bara.ketonen