Arts
Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this ‘hands-on’ experience and carry it over to the launching of their very own series. Each episode of Season 6 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries. In our one and only segment this week, our interviewers Sarah Brown’21, a Psychology major/CCI minor and Emily Cooper’21 a Business Administration major/CCI minor chat with Director of Marketing at the POP Network, Lindsey Meriwether. Originally starting out in film production, Lindsey discusses her career trajectory leading to the world of Marketing. Sarah and Emily hear what it is like to be part of a major re-branding process, and the reality of when it is all hands on deck for a marketing campaign. She also discusses the ins and outs of managing the promotion of a series like Schitt’s Creek, including attending premieres, reaching out to influencers and meeting famed actors Dan Levy, Eugene Levy, Annie Murphy, and Catherine O’Hara. In addition, Lindsey gives some career tips, including that sometimes your first choice of career isn’t the one you end up with, but that’s ok, because everything you learn along the way becomes a new tool for you to utilize.