049: Deliberately Different: Disrupting the Engagement Ring Business – A Conversation with Anubh Shah / Founder @ With Clarity

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Business Performance Podcast

Business


How do you disrupt an established industry and/or market?  By thinking outside of the box and using state of the art technology to circumvent the high-pressure sales environment in brick and mortar jewelry stores.  The biggest challenge to overcomes is FOBRO, fear of buying rings online.  Entrepreneur Anubh Shah leveraged his financial background, family history in the diamond business, and 3D printing technology to bring custom engagement ring design to the masses by delivering 3D printed prototypes that look and feel like the actual ring to the customer with an unparalleled unboxing experience that meets and exceeds all expectations.  In this episode we meet Anubh Shah where he explains how he has disrupted the engagement ring business.Anubh Shah is the founder of With Clarity, an online, direct to consumer home try-on engagement ring company.  With Clarity is #18 on the 2019 INC. 5000 list, #4 of the top consumer product companies, and #3 of the top New York companies.  And they have experienced an impressive 9,179% growth over the past three years!My favorite quotes from Anubh Shah:“Experience never trumps research.”“We want the luxury ring buying experience to available to the masses.”How to reach Anubh Shah:LinkedIn: Anubh ShahWeb Site:  With ClarityEmail:  anubh.shah@withclarity.com Email:  service@withclarity.com About PPQC:Process and Product Quality Consulting (PPQC) helps global executives tackle complex corporate challenges.To learn more about PPQC, visit www.ppqc.netSupport the show