Arts
Adina Hilton is a Producer at Dagger in Atlanta. Dagger is an independent agency that recently won Silver in AdAge’s Southeast Small Agency of the Year. And despite the pandemic, it is still growing. Adina produces all of the video and photo shoots at the agency, and her busiest account is the social work they do for Aflac. Heather and Adina talk about the important role of mentors, taking your mental and physical health seriously in your work life, directing talent remotely, developing Covid production guidelines, organizing multiple backup plans and production “bubbles.” They also discuss marketing to producers and agencies with solution-oriented messaging, supporting local businesses and multitasking successfully. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Producer Adina Hilton on LinkedIn. Mentions: Create in Place Directory - Produce still and motion content now with photographers and directors working from home. More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook