#064: “I'll catch a grenade for you” with Alan & Juliet Barratt from Grenade®

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3.5X Podcast: | Start-ups | Entrepreneurs | Scale-ups

Business


Grenade is one of the fastest growing companies in the UK.

Founder Alan Barratt states: "I want us to be the redbull of sports nutrition".

Based in Solihull, Grenade now employs more than 60 staff, and retails in more than 80 countries around the world. Next Grenade plans to expand its international presence, following the opening of its new offices in Dubai.

A married couple who launched their first product with just £27 in their bank account and sold it for £72 million seven years later, have been named recently as the National Great British Entrepreneur of the Year.

With an initial focus on high performance sports nutrition products, Grenade® 

In this episode we discuss:

  • Idea generation & formation 
  • Building a brand not just products
  • Focussing on best taste and exploiting gaps in market
  • Marketing a premium product
  • Constant improvement
  • And much more...