Business
Copywriting is one of the highest leverage skills that any business owner can have, as it helps you communicate with potential clients in language that they understand and that speaks to problems that they're actually trying to solve. Writing doesn't need to be like your expository essay assignments in high school. Nor should it be in the weeds with all of the features and bells and whistles that you love about your program. Instead, it's about deeply understanding what your clients want from your services - and what fears and hesitations they have that will make them stay home rather than coming to check you out. We brought on Will Hoekenga to discuss the details of copywriting. Will has worked with many big names in the online business space (you can hear him regularly on the Growth Tools podcast here), and has also created a bunch of really valuable content over the years on his blog.