Business
My next guest on Scale Your Sales Podcast Show is Nikki Rausch. After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term client. 00:00 Being Authentic and Selling with Integrity. 01:21 Sales should be buyer-centric, that's how buyers want to buy. 03:33 As a seller, speak the language of your buyer's brain. 05:40 It is not your job to convince people to buy from you. 07:37 More on Nikki Rausch’s book and methodology - The Selling Staircase: Mastering the Art of Relationship Selling. 10:17 In the sales conversation you must follow this 5-step process. 11:41 Why you need to know the language that encourages the brain to give an answer? 13:30 Nobody should ever feel trapped into buying and how this happens. 15:41 Having the right conversations in the right way. 17:50 Why asking the buyer for their decision-making criteria is essential? 20:47 Desert Island, Nikki would take a Kindle. 22:14 End https://yoursalesmaven.com/ https://www.facebook.com/yoursalesmaven/ https://www.instagram.com/your_sales_maven/ https://yoursalesmaven.com/podcast/ https://www.linkedin.com/in/nicolerausch/ https://twitter.com/yoursalesmaven https://www.youtube.com/channel/UCG_fQKDlfI9bOk621GtKW9w?view_as=subscriber