074: How to Write Personality-Packed Copy That Entertains AND Sells

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Breakthrough Brand Podcast

Business


Today we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Brittany McBean about 8 specific tactics you can use to improve your copywriting. These tips apply to your whole website, your sales pages, and even your email marketing. You guys know I LOVE copywriting, I love helping you create more sales through your words, your designs, and everything in between, and this episode has so many tactical ways to do EXACTLY THAT.    What You’ll Learn: - How to include sensory details in your copywriting - The best way to talk about yourself in your copywriting - How to use market research to get a jumpstart on your copy  - How to use the 5 emotions to invoke deep feelings in the reader - What reading level you should be writing at and how to double-check yourself - How to create your very own “copy vault”  … and so much more!    Our lovely guest today, Brittany McBean, is a conversion copywriter and marketing strategist who helps online educators and creatives stand out with crystal clear messaging and a laser-focused strategy—writing the words that get you seen by the right people so you can make a maximum impact and income.    To get the full show notes and links mentioned for this episode, head to https://elizabethmccravy.com/74    Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/ Connect with Brittany on Instagram at https://www.instagram.com/brittanylmcbean/     Today we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Brittany McBean about 8 specific tactics you can use to improve your copywriting.  These tips apply to your whole website, your sales pages, and even your email marketing. You guys know I LOVE copywriting, I love helping you create more sales through your words, your designs, and everything in between, and this episode has so many tactical ways to do EXACTLY THAT.