Business
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics including dynamically optimized creative, and the changing role of account planning. And we take a scenic detour into some of the ways ‘traditional’ marketing thinking is evolving. Want to get in touch? We’d love to hear what you think - let us know your thoughts/suggestions/questions over on Twitter: Aaron: twitter.com/aaron78 Søren: twitter.com/sorenravn86