Technology
Samuel and Robert share tips about how best to use A/B tests for UX. Play-by-Play Samuel cares about Robert, but Robert is all business Other people care about us too! Crushing SERP Dopplegangers vs Living in their shadow Do we endeavor to make podcast history? (Spoiler: We don't) Announcing the topic! The pronunciation of bouillabaisse Pranks for digital natives The difference between A/B testing, split testing, and multivariate testing More bouillabaisse breakdown A radical shift to the episode format? What defines a significant split test? Samuel cautions against boiling the A/B ocean How you can align A/B testing with your users' success Things that are like jazz (e.g. this podcast) The ins & outs of hypotheses On the segmenting & cohort-ing of test subjects Robert Graham: The People's Champion Samuel gets controversial with a "controversial do" A brief history of the hill climbing metaphor & local maxima Out comes The Hot Seat™!! Hilbert: A star is born Robert advises not to throw the baby out with the bathwater Samuel questions whether the bathwater even needs to be thrown out in the first place On measuring and inspiration and the relation thereof Radical format change: The Tomb of the Unknown Tip! User Onboarding: the perfect place for A/B suckers Samuel gets his science tips from children's television Links http://mcfunley.com/design-for-continuous-experimentation https://medium.com/designing-for-results/in-defense-of-the-humble-local-maximum-2e53e61301df https://medium.com/designing-for-results/dont-blame-the-tool-aadbe3465dc4 http://engineering.indeed.com/blog/2013/05/indeedeng-data-driven-product-design-slides-video/ PBS, Dinosaurs, and a Hypothesis -- https://www.youtube.com/watch?v=r0CGhy6cNJE