Education
Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast, talks about how implementing a challenge can help you move your business forward. He discusses various levels of monetization, as well as how to provide value and generate sales. EPISODE HIGHLIGHTS: Jason recently ran a free, five-day challenge in the HEA Facebook Group using an outline as his primary planning tool. Through the group’s Facebook Insights data, he learned group engagement went up 580% and the volume of posts increased tremendously. Being live in front of an audience providing value for five days in a row establishes rapport to generate sales. There are many ways to monetize a challenge with sales opportunities throughout at different price points. Drop-off rates are higher with free challenges. Jason incentivized participation with raffles including gift cards and 1:1 coaching calls. Challenges are a good model to provide sales and create value. If you sell your knowledge online, challenges are the future for online courses. Jason is planning to create a paid challenge on creating and marketing an online course. Jason plans to create two sections of his HEA Facebook Group: one for bricks and mortar and one for digital businesses. 3 KEY POINTS: Challenges are a fun way to drive engagement, provide value and generate sales. If you’re looking to build an active Facebook Group, a challenge is a key tool to drive engagement. Challenges provide more accountability and interaction for your audience than traditional online classes. TWEETABLE QUOTES: “I would highly recommend you at least look into doing challenges. They're really fun and engaging.” – Jason Duprat “When people pay, they pay attention." – Jason Duprat RESOURCES MENTIONED: Healthcare Entrepreneur Academy Facebook Group: https://www.jasonduprat.com/group Jason’s Website: JasonDuprat.com Jason’s Socials: LinkedIn: https://www.linkedin.com/in/jasonduprat Facebook: https://www.facebook.com/jasonaduprat Ketamine Academy Website: ketamineacademy.com #HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #onlinechallenges #onlinebusiness #providevalue #generatesales