Technology
Ahmed Detta is the founder of Advanced Sustainable Development (ASD) a PET recycling facility with an aim to transform how plastics are recycled, creating a transparent and sustainable circular economy. Highlights: Ahmed’s early venture into mobile phone recycling in Dubai Studying sustainability in cambridge CISL Why choosing to focus on PET The leap of faith moment after the research Getting Emotional Freedom Technique tapping Mock presentations to get feedback from friends and executive coaches Being ambitious and realistic with investors Importance of getting a project manager and risk analyst Every ton of PET recycled reduces 4 tons of carbon dioxide Useful link: Advanced Sustainable Development (https://advanced-sd.com/) Cambridge Institute of Sustainable Leadership (https://www.cisl.cam.ac.uk/) Time stamp: [01:35] What is Advanced Sustainable Development [03:30] Early career in sales and financial success [05:22] Studying sustainability in Cambridge [08:35] Early problem and solution [11:18] Choosing to focus on a PET plastics [13:25] What happens to the plastics [16:00] Deciding to quit, overcoming fear with EFT tapping [19:30] Getting traction and early feedback [21:30] Speaking to investors and knowing who is my real friend [23:40] Measuring the impact of ASD [26:00] Coolest piece of clean tech you’ve used? [28:30] Looking back from 2030 For more information go to Green Add Venture (https://greenaddventure.com/) This episode is hosted by Jake Woodhouse - connect with Jake on Linkedin (https://uk.linkedin.com/in/jakewoodhouse) or Twitter (https://twitter.com/jakewoodhous) This episode is produced by Woon Tan of Podcast Publishing (http://podcastpublishing.help/) Designs are made by Joshua Barnes of Forage Studio (https://www.forage.studio/)