Business
An effective brand story is an authentic narrative with a strategic message that expresses why a brand exists, what it stands for and why consumers should choose it. Every Company has a story to tell – either the one that incubated it or the one that inspired its growth. Yet until early 2000s, most of these stories of Indian startups never reached an audience. “Every story can be as extraordinary as we choose to see and the role of communication should be the ability to go behind and see that story”, says Shradha Sharma, Founder & CEO of YourStory Media in this episode of Building It up with Bertelsmann. From views on the changing face of content in India to what consumers like when it comes to content across multiple platforms, Shradha shares insights, learning and must-dos for creating the ‘right’ story and a powerful content strategy that can help your brand grow.