110: Marketing & Community

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Dear Handmade Life

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Marketing & Community with marketing expert Pete Davis of Ampjar. Pete shares his biggest marketing tip for makers and how Ampjar helps brands grow authentically by focusing on community and karmic marketing, plus we explore our mutual love for marketing and chat about what to say in your marketing emails as well as how often to send them, how to determine how much of yourself to share online, how to utilize the marketing tool that big brands wish they had, how to leverage the fact that people care more about small brands than big ones and more.