Business
As I continue to build up my thought leader brand, I’ve realised that I might not be doing enough to leverage my content to support my business positioning. So I was blown away by this conversation with brand strategist and visibility mastermind Britney Gardner. In this episode, Britney talks about how content, when used correctly, can lead the right people directly to you. However, she also acknowledges there’s a tension between going all out for visibility (including the time it can take) and hitting your business’ financial targets. Well, for a start, Britney talks about how she can turn one podcast episode into 30+ pieces of content. And that’s just one of the nuggets that she drops in this episode. So if content creation is something which always falls to the bottom of your to-do list, you’re going to get a lot out of this episode. You can find complete show notes and resources for this episode at scalingdeep.com/content-strategy-britney-gardner.