Business
Craft. Passion. Family. These are the virtues that define Boyd Cycling, the creator of one of the world's fastest bike wheels. Started by competitive cyclists Boyd and Nicole Johnson, the Greenville-based husband and wife team got their footing in the industry as one of the first manufacturers to sell directly to consumers online, disrupting deep-pocketed established brands. Ten years later, the company focuses on creating handbuilt, well-engineered wheels and aims to be one of the best wheel companies in the world. Join hosts Laura Corder and Joseph Nother as they talk with Boyd and Nicole about the process of building a team, how to be successful in business with family, how they were able to obtain grant and seed funding, and the valuable lessons they’ve learned over the years. "Of Note" is an original production by Scribble (http://scribblesc.com) and Designsensory (https://designsensory.com/). Follow us on Facebook (https://www.facebook.com/readysetscribble/?modal=admin_todo_tour) and Instagram (https://www.instagram.com/readysetscribble/) for more.