Business
Why do people say they want ethical and sustainable products - but don’t actually put their money where their mouth is? Business of Fashion report that 66% of millennials say they are willing to spend more on sustainable brands... But only 37% are actually making sustainable purchases. So what’s with the gap between customer attitude and purchasing behaviour? And how can we as brand owners overcome it and start making sales? In today’s episode we’re breaking down why the attitude-behaviour gap exists and what we can do about it. In this episode, you will learn: How to overcome the negative stereotypes about sustainable products How to appeal to your customer’s values What you can do to create the smoothest purchasing experience possible If you liked this episode, you might also enjoy: [8] Why impact entrepreneurs struggle to make money Take the FREE 5 day impact challenge and unlock more income & impact in your ethical business! Making a positive impact can feel overwhelming, but it doesn’t have to be. You can start contributing to the causes you care most about right now, no matter what size or stage your business is at. And you can use that impact to attract more customers, make more income and grow your business too! Our free 5 day email challenge will show you how. Delivered direct to your inbox, with practical tips and advice from award winning social entrepreneur Sian Conway. Sign up to get started now! https://ethicalhour.co.uk/impact-challenge/ “This is so helpful Sian, the whole challenge is full of great advice! I’ve already built an ethical supply chain, but this has helped me see new ways I can make an impact, and how I can build that into my marketing in a heartfelt way. Thank you” - Sue Keep in touch: Instagram: https://www.instagram.com/impactmarketingmondays Facebook: http://facebook.com/impactmarketingmondays If you enjoyed this episode of Impact Marketing Mondays, don’t forget to subscribe, rate and review, so we can continue bringing you the best marketing tips for changemakers every single week!