Business
??????? ?????????? #1: The critical difference is that on LinkedIn business pages you have followers whereas on your personal profile - you have connections. Think of some networking event, a conference or workshop where people meet each other and introduce themselves, talk with each other and exchange business cards. This is what you can actually do on this massive virtual networking platform using your LinkedIn profile. At the same conference you may have seen various vendor booths set up in the hallway which are actual businesses and in LinkedIn terms represent company pages. At the end of the day people do business with people even though they represent companies. ?????????? #2: On the flip side, there is an obvious benefit of having a LinkedIn page that allows you to promote your business or personal brand through advertising. You need a LinkedIn business page to run ads from. You cannot run ads using your personal profile on LinkedIn. LinkedIn company page pretty much like Facebook page helps with branding. It has its own logo, banner, about, section and you can link your business page and make it visible in the Experience section of your LinkedIn personal profile. ?????????? #3: If you are a solopreneur, consultant or a coach, in the initial stages I’d focus on growing my connections network through personal profile. However, I’d still keep my company page updated and will post content regularly. Here is a pro tip: if you share a post, video or any content on your personal profile, you can share the same content on your LinkedIn company page using the page account from your profile. This way you’ll never run out of content ideas on what to post and will keep your company page up to date. ?????????? #4: You must have a company page to promote your business through running targeted LinkedIn ads. We have touched upon this difference and benefit a little bit earlier but I’d like to expand more on this. Even though LinkedIn’s average cost per click is considered to be high, the CPA (cost per acquisition) of a new client is significantly lower compared to Facebook or even Google taking into account that LinkedIn advertising is incredibly targeted and some industries make an average sale of $10K-$30K. ?????????? #?: The benefit of having LinkedIn company pages is that it can give your employees a voice by sharing the company’s best posts on LinkedIn. Sharing company page posts can bring in significant organic engagement and reach. Imagine having over 200 employees and each sharing company’s post in their own connections networks. With a company page you can optimize your content with a powerful analytics tool. You can understand your page visitors and followers better and what types of content they engage with the most. # # # ????’? ????? If you are an educational entrepreneur (i.e. expert entrepreneur, coach, consultant, speaker etc.), or executive of an educational service provider, you want to discover the faster, easier way to get prospects and sales qualified leads on LinkedIn today. At LinkedFormula we help our clients sell their digital products and services on LinkedIn and shorten the sales cycle. This system and processes we have at LinkedFormula can put you on track to hunt down your ideal clients relatively FAST. If you're interested in learning more about how we can solve your lead generation problem the first step is to get the this FREE LinkedIn Guide: https://go.linkedformula.com/workbook