127 - Amy Fettis, AIM Athleisure - What is an MVP and why should you start with one?

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Make it British Podcast

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Amy Fettis is the founder of fashion-led sportswear brand AIM Athleisure. When she first launched the brand she made all of the mistakes that many new businesses make - including developing a collection that was far too big, which killed her cashflow. She now uses the lessons she learnt from her own business to help others. Amy supports other brands on a private label basis to go from concept to sample and small batch production. Some of the points we cover in this interview:   Why an MVP is so important and how it can save you money in the long run The benefits of working with a production consultant Where project management fits into the garment lifecycle How you can start a business on Instagram with very little cash Register for the Live Podcast recording - How do we future proof the UK textile industry on 29th July 2020 More AIM Athleisure AIM Athleisure website AIM Athleisure in the Make it British Directory More Make it British Make it British website Make it British Brands Directory - search for brands and manufacturers that make in the UK Manufacturers Directory - search for manufacturers that are verified members of Make it British Find a UK Manufacturer -  ways we can help you find your perfect manufacturing partner Make it British Live! - our trade show Make it British Instagram