138 - You don't have to be a b*tch to succeed in fashion with Elizabeth Stiles

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Elizabeth Stiles is a straight-talking fashion buyer turned small business consultant. She helps fashion brands with their marketing, manufacturing and mindset, and has worked with clients such as Lucy & Yak and Olivia Rose. Discover:  How to find your USP Why Elizabeth won't buy from Amazon How not to commit your life savings to stock when you launch a business Why you should focus your product development on your ideal customer not on yourself How to stand out as a small business Mentioned in this episode: Film: Greed: Steve Coogan - about a billionaire fashion tycoon who runs a chain of high street stores that use cheap labour in low-cost countries Book: That will never work: The birth of Netflix by the first CEO and co-founder Mark Randolph More Elizabeth Stiles Elizabeth Stiles website Elizabeth Stiles on Instagram More Make it British Make it British website Make it British Brands Directory - search for brands and manufacturers that make in the UK Manufacturers Directory - search for manufacturers that are verified members of Make it British Find a UK Manufacturer -  ways we can help you find your perfect manufacturing partner Make it British Live! - our trade show Make it British Instagram