Business
Corporate innovation is hard. Much has been written about it and there are countless ways to go about it, but the benefits are tantalising. For some organisations, it means that they continue to live; they can reinvent themselves before it's too late. For others, it is an opportunity to grow beyond what they are; to leverage the social, brand, intellectual, monetary capital they have built up to create something new.In this episode, we get a first-hand look at a corporate innovation story that, while still in its early stages, is a growing success. Agent Reach was a new product idea for the team at REA Group, and something Cogent was able to help create. However, the co-creation in this particular instance of corporate innovation was certainly not without its own rocky road.We spoke candidly about this project, and corporate innovation in general, with Andrew Rechtman, one of the Executive General Managers at REA Group, who oversees the customer experience across all of REA's product, both legacy and exploratory.To keep up to date with what is happening with Cogent, including when new episodes of this podcast are released, you can subscribe to our blog at cogent.co/blog, or follow us on Twitter or Instagram.