Business
Pitching is at the heart of almost all business, but social pitching is a little different, as it explains what we do in a more elegant and effortless way. In this week’s ’15 Minutes To Action’, Nick talks you through how to create the social pitch that will open doors and build relationships for your business, and why listening might be the crucial component you’re missing. KEY TAKEAWAYS The different levels of pitching, and what they are designed for are: The ‘Change The World” pitch - The “I have a dream” pitch Investor Pitch - Centred around money, time and resources Partnership Pitches - To build more products, develop brands, and bring in distributors Customer Pitches - Sales pitches or promotional pitches Networking Pitches - Building rapport and developing your network, incorporating the Social Pitch The social pitch is generally a 30-45 second pitch that’s largely unplanned, in a social setting, describing the thing that you do, and designed to hook the right person in, so that they’ll want to know more about you. Listen first, and then design your pitch around what you’ve heard, You can alter and add nuance to your social pitch by learning a little about the person first. This is called the “listening window” Closing your social pitch on your ambitions for the future, and your vision for what’s ahead, mark out the impact that you want to make in the world and on the world. BEST MOMENTS ‘It’s what you say in a social setting, given the opportunity to mention what you do’ ‘If someone is distracted, you’re not going to get the best outcome’ ‘Always end with a bigger vision - a bigger mission’ ‘We don’t apologise for being awesome. You’ve got to step into your identity if you want to be successful' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Generate 20 New Leads in 20 Days - download your free 5-step guide to put in place my top-performing customer creation strategies: scaleup.vip/20leads ABOUT THE HOST My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses. Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events. I’m passionate about personal and professional development - showing up and being the best version of myself ... every day. My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good. CONTACT METHOD Nick’s Facebook Page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Nick’s website: https://scaleup.vip/NB Scale Up Your Business website: https://scaleup.vip/suyb See omnystudio.com/policies/listener for privacy information.