#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing

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FINITE: Marketing in B2B Technology Podcast

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Nick Roberts is the Marketing Director of Global App Testing, and innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps and other digital platforms.FINITE podcast host Alex Price sat down with Nick to explore his role as Marketing Director at Global App Testing and Nick's data driven approach to optimising the B2B funnel and buyer journey.Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.Support the show (https://finite.community/)