Business
It’s easy to get distracted with all the marketing trends we see our peers jumping on, but you always want to make sure that your marketing strategy takes into consideration the back bone of your business. By the way, this can shift as your business model evolves. The more time or money it takes for someone to invest in your service, or the more emotional resistance it takes to invest in your service. The more resistance there is around something working with you or buying your product, the more your marketing has to change. The marketing strategy of someone selling lower priced products versus someone selling a higher end service is going to look very different. If your income is based on the size of your audience, then quantity is part of your strategy. Whereas if you sell a higher end product or service, that means there’s more resistance, then quantity is less important and quality becomes more important. It is important for you to understand WHO is your ideal client, what are their habits and tendencies? Who are they beyond the checklist items that are obvious? Price and value is all relative. The same house in the city versus the country is going to cost a very different amount. Because this is more of a complicated conversation, I created a worksheet for today’s episode and what kind of strategy you should be using to attract them easier. Take the pressure off yourself from needing to know every single marketing strategy. You just need to know what is important for your business and to be open to learning if you feel called to it, but you do not need to feel shamed for not doing what others online are doing. On this episode, I cover: What resistance your ideal customer might be having towards your offer Marketing for impulse buy products versus high end service offerings How to market differently based on your business model How to recognize when you are comparing yourself to your peers and how to move away from feeling overwhelmed I believe in you. Lana [Free Worksheet] Download my FREE worksheet that accompanies this episode and will help you figure out the best strategy for your business and how to attract your ideal clients. [Online Membership] If you enjoy these conversations, check out The Lighthouse Collective. It’s a community for socially and spiritually conscious entrepreneurs and creatives, building a better world together. We talk about topics like this in even more interactive and supportive ways.