Business
Deanna joins Brian on the show today to share all things ‘seminars.’ Deanna talks about her own experience in the seminar space and some of the trends she’s noticed over the past few years. They talk about the negative connotation of seminars, and what people can look for to ensure they are going to get a good experience and gain knowledge in a seminar setting. Key Takeaways: [1:15] Deanna shares her involvement in the seminar industries. She’s been in the industry since about 2006 and quickly funneled herself into the entrepreneur space. In this industry, she’s worked with quite a few different people. [4:20] The word “seminar” carries a bit of a negative connotation because of some of the legal aspects involved in what’s being said versus what’s being delivered. There have been a few names in the industry that have given seminars a bad reputation, despite the personal growth and community that can come out of this space. [6:27] There can be elements that come off as a scam in this industry, depending on the company or individual. It’s important to make sure the people that you coach or sell into your product really understand what they are getting themselves into. [10:15] Another common complaint is the amount of money seminars can charge you. Deanna shares her thoughts on pricing. Depending on the seminar, the price points are justified because of the knowledge shared and time spent making you an expert. [12:26] People in the seminar world are subject matter experts, and the money spent is generally worth the knowledge you will gain working with an expert. [13:45] With all the free content out there these days, the seminar market has shifted from a “big box” mentality to a more regional, localized culture mentor, where coaches are doing things where they work and live. When you have a coach/mentor who lives in your market, there tends to be a more successful application. [16:40] The format of a typical seminar usually starts with a free pitch to get you to purchase the full coaching package. It’s important to find ones that are honest and transparent; watch out for ones that advertise quick and easy, turn a fast buck, expert in three days — so you know what you’re buying into. [20:00] Deanna recommends more of a regional, localized versus the big box seminars. Take into consideration whether what they are advertising seems realistic. [21:45] There is a lot to be said for accountability. When someone is standing in front of you in their own market, accountability greatly increases. Look for people who are already doing what they do well where they live. Mentioned in This Episode: Meetings Daily REIA Show REI Facebook Page Brian’s Book