Business
Whether it’s brand, behavior, or culture, the more you dig into the systems that affect our lives the closer you’ll come to a conversation about capitalism. In this house episode, Jasmine and Jean-Louis dig into a curious pattern that's emerging across all kinds of markets, a divergent behavior that’s starting to change the rules of the game for brands and consumers.As part of a larger series exploring how divergent systems are shaping the business landscape, we dig into what divergent systems are, how understanding the gap between goals and incentives can become a powerful tool to predict the success of a business and industry, and how the aging infrastructure of capitalism is creating white space for a new set of values, behaviors, and relationships that may come to define the next generation of brands and consumers.For more brand strategy thinking: https://www.theconceptbureau.com/