163: LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social

163: LinkedIn Message Ads: The Convergence of Influencer Mar...

Maximize Your Social Influence with Neal Schaffer

Share Podcast:
One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid Social as part of our influencer outreach? This is a case study from my own influencer marketing program for the launch of my new book, The Age of Influence, and how I am leveraging one of the unique an...Read More
One of the goals of influencer marketing is to incite the word of mouth marketing that org...Read More