[165] The Profitable Turnaround of a 9-Figure Brand With AutoAnything

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Wavebreak Podcast: Grow Your Shopify Store

Business


Today’s guest is an expert when it comes to building and scaling ecommerce brands.In this episode I’m joined by Michael Epstein, CMO of AutoAnything. AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki.They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture.Michael and Drew took over, and were able to quickly turn things around, become profitable, and establish a healthy work environment.We talk about how they did it, including the organization changes made to the over 150 employee company.As of late, they’ve been acquiring and building other brands.And it all starts with culture. Listen to this episode for secrets to growing strong, well-cultured brands.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersAutoAnythingPostPilotBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.