Business
Have you ever watched the local news station when you saw that group of journalists who ask customers who feel they’ve been wronged to contact them. You know the one…..the journalists have that serious look on their face……arms are crossed as they stare into the camera…..and, for some reason, have to walk dramatically slow? It’s the type of news team that strikes fear into the heart of any home builder. You see the end result when there IS an actual story – and – the reporter marches up to the front door (or greets the home builder as he/she are getting out of their car) shoving a microphone and camera in their face. You can think that this will never happen to you – but, in the back of your mind, you know that it’s very possible that you could be next in line. After all, no matter how good you are, there’s always a chance that a customer will go rogue and contact the media. That’s life as we know it. So, as I watched a recent investigative journalist story on my local news, it dawned on me that it would make a great episode for the Sticks and Bricks Podcast. And I was fortunate enough to land a Rockstar in the central Pennsylvania journalism industry – Flora Posteraro. You’ll get to hear about her long career in the industry – with experience being on one of those investigative journalist teams (though I didn’t ask her if she got to walk dramatically slow on her promos). Since she’s not actively on an investigative team, she was the perfect person to ask questions about the process AND about things you should (or shouldn’t) do if you find yourself on the wrong end of the investigation. So, listen in and learn – and – make sure you know what you should do…….when the media come a-knockin!.......