Business
In this episode your host, Katrina McCarter, speaks with Stevie Angel and Nadia Tucker, the co-founders of activewear company, Active Truth. This business was started with $20,000 and had a turnover of $2 million in their second year of business. They credit their success to catering for an underserved growing segment of mothers and understanding them deeply. This episode provides valuable content for brands wanting to build deep, lasting relationships with mothers. It focuses on the role of empathy, authenticity and inclusion and purpose play in Active Truth’s phenomenal success. For show notes head to: https://marketingtomums.com.au/podcast/podcast-episode-18-with-stevie-angel-building-deep-connections-with-mums/