Business
This week on the Campaign podcast we’re discussing topics that we don’t often talk about: wombs, vulvas, sex, intimacy, and erectile dysfunction. Two recent ads, Bodyform’s “Womb stories” and Viagra’s “Love story”, explored these often taboo topics. They also both earned a Campaign Pick of the Week. Nadja Lossgott and Nick Hulley, executive creative directors of AMV BBDO, made Bodyform’s “Womb stories”, as well as a long line of award-winning ads for the brand before that. Laurent Simon is chief creative officer and Tamryn Kerr is creative director at VMLY&R London, the agency behind Viagra’s campaign. Running order: Hellos and introductions: 0:28 Intro to Womb Stories: 2:24 Intro to Viagra Connect: 8:12 Choosing animation for both ads: 11:23 The new rules of sex and advertising: 14:11 Taboos and shame, the responsibility of advertisers? 19:26 Online comments and hate: 23:44 Remaining taboos in advertising: 26:50