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Rachel Truair is Director of Global Enterprise Campaigns at Adobe.FINITE podcast host Alex Price sat down with Rachel to talk about how to get marketing right during a difficult time such as Covid-19. From building brand loyalty to communicating with honesty - what can B2B technology businesses do to approach the difficult current climate, but also set themselves up with a springboard for future growth?Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.Disclaimer: The views and opinions presented in this podcast belong solely to the interviewee and do not reflect an official statement or opinion of the author's employer, past employers, or any other organization or committee this interviewee may have been, currently is or will be affiliated with.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.Support the show (https://finite.community/)