Business
Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy. While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches. He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners. Business Continuity Planning has become critical since the coronavirus pandemic. This 3-part series on how to PROTECT, PIVOT AND PROFIT is a powerful resource to help you get yourself back on track as a business owner. I recommend grabbing a pen and paper and taking notes In the first part, of this 3-part series on business continuity planning for a crisis, Carl Taylor and I talked about how to protect your business from the economic fallout that's resulted from the recent Covid19 pandemic. The key elements of the protect framework were: * Minimise risk to your business and your personal investments * Maximise the return you're making on your investments * Maximise the reward you're delivering to your clients by adding as much value as possible * Ensure you have a way to release your stress and stay healthy In the second part, we talked about how to pivot in response to the rapidly changing circumstances since the pandemic turned our world upside down The key elements of the pivot framework were to revisit the way you: * Sell to your target market * Serve your clients * Communicate with your market (what you say) In this third part, Carl and I talk about the final stage of this 3-part process: The profit framework:The key elements of the profit framework are: * Protect your personal profits by revisiting your investments, your superannuation etc * Consider proposing acquisitions to companies that you could acquire or alternatively propose to be acquired by a company that would greatly value your business assets (the key here is to think from the OTHER person's perspective) * Promote your key offers as much as possible while advertising costs are low. (We're seeing a dip of about 30% in our cost per lead right now) Specifically, Carl shared a couple of excellent frameworks in this conversation: * The webinar to call framework * Quick cash campaign I hope you found this video (and the other two videos in this series) as useful as I did. If you find this video useful, I'd be grateful if you could please leave a comment below