Business
Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists. If you find this episode useful please do share it with someone else who might benefit. Links Mentioned: * www.deanjackson.com * www.ilovemarketing.com * www.50minutemarketingsprint.com * www.gettingreferral.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Dean Jackson (00:00): How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them. Ash Roy (00:06): The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work. Ash Roy (