Business
Welcome to the Business Bravery Show where you define success in business, it is not dictated. We are exploring sales and business strategies to achieve your ideal lifestyle. Kathryn is very excited to welcome Kristeen LaBrot, she is one of the best known and loved wedding planners in the world. Kristeen is a 4-time winner of "Best Wedding Planner: Los Angeles," with a strong sense of style she loves mixing bold and unique designs with traditional elements. She has planned over 200 weddings, it is evident that she has mastered the art of creating unique designs. In this episode of Business, Bravery Kristeen will break down what she did to really transform her business. Where she was attracting people that didn't pay her what she was worth too one where she is attracting her ideal clients. She has positioned herself as one of the leading planners in the world. She is enjoying a lifestyle that gives her complete happiness around her business and living the life of her dreams. Listen in as Kristeen breaks down all of the pain that she went through, the strategy for success in rebranding, and how to attract your ideal client. She has been in the industry for 11 years and has built up plenty of knowledge that she is sharing with us today, so get ready to listen, absorb and learn what she has she has to tell us. In This Episode: [02:02] Kristeen starts out by telling us about starting her business.[03:52] She talks about being in a place with her business and her life where she thought about closing her business down.[04:03] She is now at a point where she only takes 10 to 15 weddings a year.[05:28] During the dreadful time in her business, she would take any client that reached out even if they couldn't pay her what she was worth.[06:25] Have you ever taken a leap of faith even though you were scared?[07:50] When you have a rate increase, it is a scary transition, but just persevere.[10:18] What process did she go through to make the decision only to do a limited number of weddings a year?[11:40] You have to know what you want before a business can be built around you.[12:15] Kristeen wrote up client guidelines and sends it with contracts so that clients know when she works.[13:55] How did Kristeen decide what her ideal clients were?[16:18] You don't work with people based on the money you work on them because their personality fits with yours.[17:33] She really likes to work with moodier, darker types of clients.[19:02] To get her branding right, she polled people she knew to make sure that it fit her personality.[20:09] You have to have the confidence to tell people no when they want to work with you if they are not your ideal client.[21:31] Refer people out if you get a client that doesn't fit you, and they will reciprocate when they are in the same position.[22:16] Did you have a specific person in mind when you created your client's avatar?[23:56] How did you bring your ideal client into your messaging? [26:01] She only shows current wedding pictures in her portfolio, she stopped using the old ones.[28:21] Kristeen gives advice for those who like several planners and can't decide which one they want to go with.[31:08] Who are the people that provide you with joy? Who would you give up your spare time for? Links and Resources Business Bravery Business Bravery on Facebook Business Bravery on Linkedin Business Bravery Mastermind Kathryn Porritt Kathryn on Linkedin Kathryn on Twitter Kathryn on Facebook Kathryn on Instagram To Find Kristeen Kristeen LaBrot Events Kristeen on Instagram Kristeen on Facebook Kristeen on Pinterest