Business
From feeling invisible to being visible. What does it really take to stand out in today’s overcrowded world? Join me and Jamie Mustard for a conversation that will help you understand the art and science of standing out. In this episode, you’ll learn what it takes to shift from being seen to being remembered, what dilution means and how it’s making it harder for people to notice you, the real mental impact of feeling unseen and unheard, why complex messaging is actually pushing people away instead of drawing them in, and the importance of using what Jamie calls ‘BLOCKS’ to gain the visibility you desire. Jamie Mustard is an expert on perception in popular culture, a strategic multi-media consultant, art, design and product futurist, creative artist and Iconist. He has codified the primal laws of what makes anything iconic––the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium. His breakout work, The Iconist: The Art and Science of Standing Out is winner of the OWL Award (Outstanding Works in Literature), awarded by the largest e-commerce book seller in the world. His work and passion is to teach the science and art of obviousness, helping professionals, change agents, artists and businesses confidently and at will make their messages, brands and ideas STAND OUT to their desired audiences. A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws of human perception called Blocks™. Jamie’s Iconist work has spanned some of the world’s leading companies, technologies, artists, designers, creatives, nonprofits and the globe––Cisco, Intel, Adidas, Symantec, Pacific Northwest College of Art and TEDx at creative giant, Wieden + Kennedy. Jamie was interviewed live on stage at Content London with Mindhunter lead actor and movie star, Holt McCallany. Jamie’s purpose is to share the power of getting attention, and all that it does for us internally, with all of us feeling stifled by an over-messaged-to culture. When we can get attention at will, we can motivate and inspire others, adapt faster, get buy-in, improve organizational culture, generate demand, increase productivity, creativity and ultimately be more fulfilled as organizations and individuals. Connect with Jamie… BUY THE BOOK: https://www.theiconist.org IG: https://www.instagram.com/jamie_mustard LinkedIn: https://www.linkedin.com/in/jamie-mustard-872b283/ Facebook: https://www.facebook.com/sirmustard Join my email community: https://www.rubyfremon.com/subscribe Find me on Instagram, Twitter, and everywhere: @iamruby Want to suggest a topic for a future episode? Text me: 1-781-336-0160