Business
Omar and Jeremy both have new jobs at Campaign and discuss what this means, before delving deeper into some of the the biggest stories in advertising and marketing this week. There is also a taster of what's going on at Campaign360, this week's virtual conference, where brands including Just Eat, Patagonia and Bacardi discuss how they have had to adapt messaging and strategy during the Covid-19 pandemic. The Asda family are indeed a "real-life family" (https://corporate.asda.com/newsroom/2020/09/02/the-return-of-the-pocket-tap-thats-asda-price-is-back) ! Running order: 3:30 - Mark Read’s comments and whether addend has an ageism problem. 10:30 - Sir Martin Sorrell - why’s he still throwing grenades at WPP? 15:00 - Are people being unfair on Dettol’s much-maligned ‘back to the office’ advertising? 18:20 - Campaign360 sneak peek: "How can you adapt to the post-Coronavirus performance marketing landscape?" John Harrington is joined by Alex Weller (marketing director, Europe at Patagonia), Raoul Shah (joint CEO and founder of Exposure), Ben Carter (global director of restaurants and strategic partnerships at Just Eat) and Lisa Jedan (VP, global brand communications at Bacardi). 36:30 - This week’s ads: featuring Asda, Channel 4 and BT Get in touch with us: Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com (mailto:omar.oakes@haymarket.com) , ben.londesbrough@haymarket.com (mailto:ben.londesbrough@haymarket.com) Follow us on Twitter: @CampaignMag (https://twitter.com/campaignmag) Follow us on Instagram: Campaign Magazine (https://www.instagram.com/campaignmagazine/) Join our LinkedIn group (https://www.linkedin.com/groups/3614115/) Read advertising industry news, features, and see the latest ads on campaignlive.co.uk (https://www.campaignlive.co.uk/) .