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Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both side of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few.Pete is now CMO at Workvivo, an employee communication platform for the modern workforce. FINITE podcast host Alex Price sat down with Pete to explore what his role looks like now, how he is approaching building a marketing function from the ground up at Workvivo having recently raise a Series A, and what he thinks the future role of the CMO looks like.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.Support the show (https://finite.community/)