212: Redefining Social Media Content Measurement and Strategy [James Creech Interview]

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Maximize Your Social Influence with Neal Schaffer

Business


You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social media content?Enter James Creech, Co-Founder & CEO of Measure Studio, whose motto is "It's a pleasure to measure." In our interview we uncover a lot of great tips vis a vis how to properly measure social media content and what insights for our social media strategy we can find from doing so.Some of the things we talked about in this episode include:Finding an effective social content strategy is hard. It's a blend of art and science that requires constant experimentation and refinement. To do so effectively, you need strong tools at your disposal that go beyond the limited analytics available natively from social platforms.The first 24 - 72 hours are critical for assessing content performance. You want to establish a strong early trajectory for your content to rank highly in search and boost organic discovery.Benchmarking content performance allows you to understand what's working and what's not working, so you can focus on making incremental improvements over time. This is particularly valuable given how often social platforms' algorithms change.As a bonus, James also talked about his experience working with the Biden Harris campaign on their social strategy during the 2020 election cycle, so lots of learnings to share from that experience!James Creech LinksMeasure Studio: https://measure.studioNeal Schaffer LinksJoin My Group Coaching Membership Community: https://nealschaffer.com/membership/Learn More About My Fractional CMO Consulting Services: https://nealschaffer.com/fractional-cmo-services-by-neal-schaffer/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewDownload My Marketing Tools Guidebook (50 Tools Recommended): https://nealschaffer.com/marketing-tools-guideLearn More About This Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/