Business
Hosts Joseph and Laura step inside the home of the inventor of the freefall ride, Jerry Barber. Jerry is a renaissance man — a master sailor, a photographer, a racecar driver — and his storied career in the amusement industry has led to travels across the globe and countless professional highlights. And, as you might imagine, his home reflects that, with artifacts from around the world, photos with great business leaders, carnival nostalgia, and wall-to-wall patents that span from floor to ceiling. It’s Jerry’s journey that drove our conversation, from amusement park inventions to his most recent innovation, the technology inside of wind turbines. In 2008, Jerry created and became Chairman of the Board for Barber Wind Turbines. He invented and developed a transformative concept for wind energy — one that makes renewable energy accessible and affordable for people all over the world. He systematically re-engineered every problematic element of current wind technology to create a simpler, more efficient solution, which now delivers the lowest cost of energy in the wind industry and reduces carbon emissions. Using world-class innovation, he improved resilience, disaster preparedness, and recovery for areas prone to extreme weather.