P304 - Focus on the problem and the outcome, not the category, Sarika Garg, Tradeshift

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Notion - The Pain of Scale

Business


Sarika Garg shares her experiences with Notion on building a dominant industry player, disrupting the procure to pay category. Highlights: Why tech companies must connect their vision with immediate impact The role of value ladders The importance of selling and delivering on outcomes A big fan of Geffrey Moore, Sarika shares her experience of shaping their strategy with his thinking and The Chasm Group