236 - How to Market Commercial Space Travel

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In the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights. Plus, a conversation with Adweek editors Ronan Shields and Lucinda Southern about Adweek’s NexTech event.