251: Sales Leaders Vince Burruano and Boomer Muth Explain Why Empathetic Selling is More Critical Than Ever Right Now

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Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers

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Read the complete transcript on the Sales Game Changers Podcast website. VINCE’S TIP TO EMERGING SALES LEADERS: “Crisis does not build character; it reveals it and this pandemic has made us a better team, I saw some people who are not necessarily in official leader capacity step up, grab some people who were newer, put them under their wing, talk to them every day, help them through deals. These are the people you want to go to battle with, these are the types of people that you want in you organization because you know if they can be there in the difficult times, they’ll make even more hay during the good times. That was a great surprise.” BOOMER’S TIP TO EMERGING SALES LEADERS: “Are you going to be 1% better tomorrow than you were today? If you’re not, change that. The best advice I’ve ever had in life is don’t give up and always improve and realize that we’re actually experiencing something that we’re going to look back on as a game changing experience in our lives both personally and professionally. If you’re not looking at it that way, do something different so you can look at it that way.”