About

Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years.      Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why retail is a last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it. Enjoy! Episode Highlights 4:58 The problem with copying someone else’s formula for success 7:15 Starting a multimillion-dollar company by accident 12:52 What it’s like riding the wave of one of the largest diet crazes 16:02 How to solve nearly all of the problems in your business 20:00 Perfect Keto’s science experiment approach to business 22:03 Anthony’s experience with burnout and deciding to bring in a new CEO 28:31 What Anthony wishes he knew before launching Perfect Keto 32:00 Anthony’s new approach to building teams and building a solid business foundation 34:02 The next health problem Anthony is looking to solve  36:42 What business owner’s need to know about entering retail 39:25 Advice for entrepreneurs working long hours and going off the grid 44:41 A mindset shift for entrepreneurs to start enjoying the process 50:17 How you can connect with Anthony Links and Resources: Anthony’s Website Anthony’s Newsletter Anthony on Twitter Perfect Keto Equip Foods Digital Minimalism by Cal Newport Indistractable by Nir Eyal @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes