Business
Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top. Ecommerce entrepreneurs saw some of their best months this spring with consumer’s response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging. In this episode, Andrew Foxwell gives us some insight into what he's learned working with a variety of clients. We dive into how user behavior has changed, what businesses across the globe are experiencing, and leave you with several tactics you can use to increase your Facebook ad performance this year. Episode Highlights 6:27 How user behavior is impacting the current state of Facebook 10:36 A global overview of Facebook ad performance 13:59 What the Shaq Stack is and how to use it 17:12 Using bid overrides to manage volatile Facebook ad performance 19:35 User-generated content and dynamic creative testing 22:49 The All-In-One Campaign Budget Optimization when nothing else is working 24:48 Finding your unique performance formula 27:36 How long you need to run campaigns to maximize Facebook ad performance 30:30 When to ramp up your Facebook ad budget 33:13 The top 3 things working for US-based advertisers 35:23 Andrew’s Q4 prediction on Facebook ad performance Links and Resources: Podcast 272: 20 Facebook Advertising Strategies You Need To Try Right Now Canva Kapwing Brand Growth Experts Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes